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Google banning is Google's defence mechanism to keep
their search results as accurate and useful as possible and it is their
right, however, in our opinion, it is a very severe and even fatal
punishment for webmasters' mistakes. If Google has the right to ban a
site from its search results, its right to take off its page rank is
questionable. Page rank is a measure of site popularity and "I am bad"
does not necessarily mean that "I am not popular".
What does Google say?
"Don't deceive your users, or present different content to search
engines than you display to users," Google says, and they list some
bullet points on avoiding being banned.
Avoid hidden text or hidden links.
Don't employ cloaking or sneaky redirects.
Don't send automated queries to Google.
Don't load pages with irrelevant words.
Don't create multiple pages, sub domains, or domains with substantially
duplicate content.
Avoid "doorway" pages created just for search engines, or other "cookie
cutter" approaches such as affiliate programs with little or no original
content.
Google also states:
"Avoid tricks intended to improve search engine rankings. A good rule of
thumb is whether you'd feel comfortable explaining what you've done to a
website that competes with you. Another useful test is to ask, 'Does
this help my users? Would I do this if search engines didn't exist?'"
While creating a page without a thought to search engines is probably
going a little too far, optimizing your site for an organic search, as
long as it conforms to their standards, is perfectly acceptable. |
