Webmasters' mistakes are
almost always the leading causes of Google banning, the first thing to
do is to clean out the cause. If you are not sure, there must be some
errors you suspect, clean them all.
Cloaking
This is Web pages created just for search engines, where it delivers one
version of a page to a Internet user and a different version to a search
engine. Cloaking Web pages are created to do well for particular
keywords. There are various ways to deliver cloaking Web pages. Each
search engine's spider has an agent name, the cloaked page is than only
delivered to the spider with the user agent name that was chosen.
You can also deliver cloaked pages to the search engines by IP address,
but Google and other search engines say they can detect cloaking. There
are other reasons to use cloaking, such as custom language delivery and
geotargeted advertising.Sneaky Redirects
This is a site that redirects a visitor and not the robots to another
page.
Google and the other search engine find such code highly suspicious.
Hidden text or hidden links
This is text or a link that is invisible to the naked eye on a Web page,
but are seen by spiders. Search engines use to have a hard time spotting
this technique, but now days you should avoid doing this because Google
and other search engines can spot this easily. Even if a search engine
doesn't spot your hidden link, a competitor might find it and report
your site. Sometimes this can be done without even knowing, so you
better double check each Web page that you have messed with in the past
few weeks.
Doorway pages created just for search engines
These are pages that are normally not found in the navigation menu of a
website and are hidden on for Google robots to surf.
Keyword stuffing
Keyword Stuffing is when you load a Web page up with keywords in the
Meta tags or on the Web page's content. The General techniques today for
keyword stuffing are repeating the same word(s) over and over again in
the Meta tags or on the Web page's content or using invisible text, as
we talked about up above in this article. If the word is repeated to
much it will raise a red flag to the search engines and they likely will
place a Spam filter on the site.
Code swapping
Optimizing a page for top ranking, then swapping another page in its
place once a top ranking is achieved.
Duplicate Content
This is when multiple Web pages have the same content. Usually Google
will just give a penalty to the Web page for this, where the page won't
rank very high for the keywords in that Web page, but there have been
cases where complete Web sites were banned because they had to much
duplicate content. You should make sure there is no other Web site using
your content.
To check for duplicated content simply search with unique phrase on your
Web page. If you find a Web site that has stolen your content you should
contact the site owner and tell them to take it down or face legal
action. Also, for copyright violations visit www.google.com/dmca.html
and notify them that someone is infringing on your site's copyright
Linking to bad neighborhoods
Bad neighborhoods are designed to increase your Web site's ranking or is
Web site's using Spam techniques to increase search engine ranking. You
should not link to any Web page that uses Spam techniques to increase
ranking. You also should not join link exchanges that are designed to
improve ranking or Page Rank. If you are not aware of linking to any Web
site like this, you should check each outbound link on your Web site.
Buying links for Search engine ranking
This where a Web site owner buys links just to increase his or her
ranking. This is also used to increase Page Rank. Google and other
search engines still have a hard to detect this, but they are starting
to catch on to this technique. If Google is aware of the site, they can
just discount the Page Rank, so they can't pass Page Rank on.
Machine Generated Web sites
This is a site that generates hundreds of web pages that are basically
the same page repeated hundreds or thousands of times, but with a few
unique lines of text and unique title. Often times, search engines can't
spot this, if done right by the site owner. However, if a spider doesn't
spot your machine generated Web pages, a competitor might find it and
report your Web site.
Sending automated queries to Google
This happens when you have data driven website that gives automated
queries for more pages to be cached by Google robots. This is a very
similar process to Machine Generated Web sites.
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